In Stefanie Eschenbacher's new article 'Getting Past the hedge fund Gatekeepers' Patrick Ghali, Managing Partner, explains how the personality of a manager can ultimately be a deciding factor in whether a investor actually invests, and the importance that personalities play.
The full article can be viewed here (subscription required): http://www.efinancialnews.com/story/2015-11-02/getting-past-the-gatekeeper-hedge-funds